Competencies:
Repositioning as an economic imperative, not an environmental one.
Non-compliance with energy efficiency regulations in commercial building portfolios risks stranded assets, plus £billions lost in write-downs for the hedge funds and institutional investors that own them.
Trouble is, all the alarmism and ambiguity from the companies claiming to be able to tackle the problem was getting in the way of re:sustain’s growth, with almost half of the largest institutional real estate investors having no plan to reduce their carbon footprint.
We needed to ditch the rhetoric in favour of the scientific, positioning the green tech company as one that sees sustainability as a solvable logical equation.
Product development focussed on highly calibrated ‘twinning technology’, capable of digitally modelling every component in a building to simulate, test and optimise carbon reduction quickly and at scale.
Narratively, no greenwashing or environmental hand-wringing here. Just a physics-based pragmatic approach to appeal to an audience more concerned with finances than footprints.
“Practical realism versus starry-eyed optimism, this is already supercharging sales teams and customer engagement.”. Rob Myers, Partner, Equistone Private Equity
Competencies:
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